It is the state of being brain-poisoned, or having brain worms. Twitter, of course, has a whole lexicon for this experience. When you get mad on Twitter, it feels as though something else is getting mad through you.
When you go on Twitter, you take on Twitter’s outrage, Twitter’s preoccupations, its speech patterns, its memes, its worldview. You are part of that consciousness, but also it is bigger than you. It’s this seething and furious mass consciousness, and to log on to Twitter is to find your small and singular mind subsumed in it. It has its own moods, the way a mob has its own moods, that have nothing to do with the individuals using it. It’s the people on Twitter who are mad.”īut Twitter is the one that’s mad, I always think. “Twitter isn’t sentient,” my editor will say.
There’s a genre of culture story that’s just “here is a summary of the past day’s Twitter discourse,” and every time I write one of those stories, I always want to title it, “Twitter is mad about something.” I argue with my editor sometimes about that question.
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